NEWS14 January 2015

McCullough elected president of MRII Board of Directors

North America People

US — Wayne McCullough has replaced Barry Watson as president of the Marketing Research Institute International (MRII) Board of Directors.

McCullough (pictured) is managing director of the Office for Health Equity and Inclusion at the University of Michigan Health System.

The MRII is a not-for-profit organisation that, in partnership with the University of Georgia, provides education programmes for market researchers.

The Board has also elected Lisa Courtade, head of Global Market Research at Merck as president-elect and Bart Weiner, principal at BW Consulting, as treasurer. Weiner replaces Michael Halberstam in the role.

“This is both an exciting but also challenging time for the market research industry,” said McCullough. “I am honoured by the opportunity to work with the MRII Board and our partners at the University of Georgia to continue to provide industry-leading online market research education programs.”