M+C Saatchi Performance launches media measurement platform for marketers
The ‘OneView’ platform aims to help brands measure and optimise the impact of their media investments.
It brings together data from across geographical regions, online and offline channels and formats and includes geo-lift testing, forecasting and scenario testing.
The platform also uses generative AI to create narratives based on the model’s outputs.
The company said it has launched the platform as an alternative to ‘fragmented’ insights from ‘siloed measurement systems’.
Brands in streaming, fintech, travel and e-commerce have debuted the tool to date.
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