NEWS9 December 2021

Maxwell returns to lead qual team at Walnut Unlimited

News People UK

UK – Market research agency Walnut Unlimited has named Guy Maxwell as head of qualitative research.

Guy Maxwell

Maxwell (pictured) was previously global head of qualitative research for MMR and is also a past Walnut Unlimited employee.
Other prior roles include at Nunwood, Millward Brown and SMS Research.

Maxwell replaces Lyn McGregor, who had been head of qualitative research since September 2019.

In his new role, Maxwell will lead Walnut’s 13-strong qualitative team, which has seen recent appointments including Anjul Sharma as research director, Ferdousey Basit as senior research executive and Eleanor Robson as research executive, as well as the promotion of Megan Knapp to research director from associate director.

Chris Bland, managing director at Walnut Unlimited, said: “Our qual team continues to grow as we respond to the ever-increasing demand from clients to get closer to consumers using an array of online and face-to-face qualitative methods.

“It’s great to continuously bolster our talent in qual and we are excited for the future of this team under Guy’s leadership.”