NEWS25 September 2009

Maven debuts customer satisfaction measure


UK— Maven Research has launched CSM Pro, a data measurement tool designed to score, benchmark and track customer satisfaction.

The company, part of Munro Global, claims that the new tool is able to pull data from a number of sources including face-to-face, telephone and online surveys. The reports generated will be available 24 hours after the the completion of interviews and will be delivered to clients online.

An early warning system has been built into CSM Pro alerting clients to high levels of customer dissatisfaction.

Pricing is bespoke and will depend upon the number of interviews to be carried out.