Wicklin joins from ad agency BBDO Atlanta where she served as research director. Her past work has included new product development and brand strategy at companies including as marketing manager at Mattel and insights manager at Zyman Group.

Ari Popper, president of Brainjuicer North America, said: “We’re expanding BrainJuicer’s American presence to meet client demand and Matte is the right person to help us lead this initiative. Matte’s appreciation for illuminating research that inspires great marketing and her knowledge about insights and communications, coupled with her consultative skills on the clientside and in the agency world, make her the perfect representative for BrainJuicer.”