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NEWS28 April 2014

Mashwork launches social TV analytics tool

North America Technology

US — Social media analytics specialist Mashwork has launched Canvs, a social TV analytics tool.

Canvs claims to offer instant qualitative feedback from audiences reacting to real time TV and movie content. According to the promotional video on Mashwork’s site, Canvs can recognise emotion in language and categorise reactions to TV events accordingly.

It also claims to link this information to consumer demographics and brand preferences.

More information can be found here.