NEWS27 April 2020
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
CANADA – Tech-based insights business Maru/Matchbox has launched a concept testing tool combining System 1 and 2 approaches.
The Concept Connections service uses attitudinal metrics alongside implicit and emotional measures. It can be used to evaluate messaging, designs and ideas, and has been designed with the aim of gaining a wider understanding of consumers’ responses.
Ged Parton, chief executive of Maru Group, said: “What people say and do is often different. We believe that the industry has been too focused on what consumers think, they have ignored how people feel and the dominant role emotions play in how consumers behave.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
In a new series exploring how research leaders manage work and life, Research Live hears from Guy Goodwin, chief ex… https://t.co/zuqLKnAyJ3
With the beginning of a new year, it is time to dust off the reading list. Marie Hense of @TolunaCorporate recommen… https://t.co/Nbb8PUbqtj
Ipsos India reshuffles marketing and operations teams https://t.co/hgscr5zKWv #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Senior Consultant
£40000–50000
Hasson Associates
Junior Research Ops Exec – Market Research Agency
£20000–25000
Guide Dogs for the Blind
Insight Officer
£28,988.00–£35,199.99 subject to experience
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Tillster makes her feelings known over my exercise routine taking priority over games with her https://t.co/AbB9aCnq31
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments