Deputy CEOs appointed at Maru/Matchbox

James (pictured) continues with his role as chief client officer and Snider similarly remains chief revenue officer.

James has been with Maru for 18 months – he has previously worked at Kantar as president of brand and communications and was at Millward Brown for 11 years before that.

Snider joined Maru in September last year as CRO, having previously worked at System1 for more than 12 years.

Ged Parton, CEO Maru Group, said: “We have created a differentiated value proposition with our technology based fully flexible service model. Brian and Brent will be the flag bearers of this new offering. I am excited that they are going to own our cross company planning and implementation as we go to market.”