NEWS14 March 2019
CANADA – Consumer intelligence firm Maru/Matchbox has launched an implicit association testing tool to measure consumers’ subconscious responses to brands.
The tool can be used to test packaging, logos, products and services, tracking the attributes and emotions most associated with brands.
It has been built as part of a series of tools that can be used across various stages, from product development to simulated in-market purchase decisions.
Todd Trautz, chief innovation and solutions officer at Maru/Matchbox, said: “As we build out these tools, we will power them with a choice-based engine that will automate and standardise the creation and output of the choice data into meaningful simulations.”
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