Maru/edr becomes Maru/Matchbox

The move will better align the UK business with the wider Maru/Matchbox advisory insights brand in North America, Latin America and Europe.

Maru Group recently took a similar step in Latin America, rebranding its Maru/Moto business to Maru/Matchbox.

Gary Topiol, who became chief executive of Maru/edr in 2018, now chief executive of Maru/Matchbox UK (pictured), said: “As we approached our twenty-year anniversary and reflected on our client offering across both solutions and markets, we decided to adopt the Maru/Matchbox name to offer an even wider solution set to UK and international clients. We’re excited to strengthen our relationship with our sister companies in North and South America.”