NEWS18 May 2011

MARSC to supply panel software to Populus Data Solutions

New business UK

UK— MARSC has signed a contract to supply panel management and sampling software to Populus Data Solutions, the fieldwork arm of the research and polling firm.

The system has been integrated with the Kentico content management system and the SPSS data collection system to build a community site for Populuslive, the company’s own online panel, and the football fan panel it runs on behalf of the Premier League.

Populus Data Solutions is headed by former ICM Direct managing director Patrick Diamond (pictured).