Marktest files competition complaint over Portuguese TAM tender
Marktest chairman Luís Queriós complains that the technology to be used by GfK in the new panel – the Universal Meter System, designed to measure digital, broadcast, linear, on-demand, mobile and internet TV viewing – has “yet to be tested in any other country”.
“We do not understand why CAEM [the joint industry committee] is willing to allow Portugal to be used as a test market,” Queriós said.
The company also objects to the price GfK pitched to win the contract – €1.9m a year, Marktest claims, which was some 30% lower than its own bid and that of other companies.
In a statement, Queriós said: “We will not sit ideally as below-the-belt punches are thrown in this marketplace.”
GfK was unavailable for comment at the time of publication. Marktest is hoping to suspend the tender decision, which was announced last month.
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