NEWS21 March 2011
US— Former Procter & Gamble consumer insight specialist Brad Weiss has been appointed research director at full-service agency MarketVision.
He will oversee the design and execution of qualitative research projects and lead the firm’s social media strategy.
Weiss (pictured) was most recently a manager with P&G’s consumer and market knowledge group, where he worked with the firm’s retail partners to provide consumer insight.
While at P&G he was also responsible for leading word-of-mouth and mystery shopping initiatives.
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