NEWS21 March 2011

MarketVision names former P&G man as research director

North America People

US— Former Procter & Gamble consumer insight specialist Brad Weiss has been appointed research director at full-service agency MarketVision.

He will oversee the design and execution of qualitative research projects and lead the firm’s social media strategy.

Weiss (pictured) was most recently a manager with P&G’s consumer and market knowledge group, where he worked with the firm’s retail partners to provide consumer insight.

While at P&G he was also responsible for leading word-of-mouth and mystery shopping initiatives.