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NEWS29 November 2010

MarketShare partners with Japan ad agency Hakuhodo

Asia Pacific New business

JAPAN— Marketing analytics firm MarketShare has forged a strategic partnership with ad agency Hakuhodo to offer marketing effectiveness services in key Asian markets.

Hakuhodo says it will tap US-based MarketShare’s analytics software to help optimise marketing spend across television, print, out-of-home, radio, online and in-store marketing.

MarketShare CEO Wes Nichols (pictured) said: “Japan has been a very important market for MarketShare, and our partnership with Hakuhodo will help us further expand there and establish a leadership position in the Asia-Pacific region.”