MarketShare partners with Japan ad agency Hakuhodo

Hakuhodo says it will tap US-based MarketShare’s analytics software to help optimise marketing spend across television, print, out-of-home, radio, online and in-store marketing.

MarketShare CEO Wes Nichols (pictured) said: “Japan has been a very important market for MarketShare, and our partnership with Hakuhodo will help us further expand there and establish a leadership position in the Asia-Pacific region.”