NEWS5 January 2011

Macromill launches purchase data business with ad agency partners

Asia Pacific New business

JAPAN— Macromill, an online research agency, is partnering with advertising and marketing firms Hakuhodo and Tokyu Agency in establishing a subsidiary company to collect and sell data on consumer commodity purchases in Tokyo.

Hakuhodo will take a 15% stake in the business while Tokyu will hold just over 3% of shares. Macromill, headed by chairman Tetsuya Sugimoto (pictured), owns the rest.