Nelson-Barker (pictured) was previously an account director at Marketing Workshop, and will focus on guiding research design in her new role. She has worked for the company since 1997.

Areas in which Nelson-Barker has previously worked include recreation, consumer-packaged goods, food and beverage, travel and tourism, hospitality, manufacturing, health and wellness, shipping and transportation, creative agency, civic services, utilities, and charity.

Cari Pirello, president of Marketing Workshop, said: “The success of our business is largely associated with how clients experience us consultatively along with the actionability of the insights we deliver.

“Stacy is a standout among marketing researchers who personifies these pillars of Marketing Workshop’s operating philosophy.”