NEWS9 February 2012

Marketing Store forms strategic partnership with KidSay

North America Youth

US— Brand activation agency The Marketing Store has formed a partnership with youth research agency KidSay.

Bob Reynolds, president of KidSay, said: “The Marketing Store was the perfect choice for us to partner with as they have one of the leading youth marketing practices, and its consumer insights group brings its own expertise to the process, which makes the partnership that much more robust.

“Working together we will further the understanding of how to market to kids in a responsible way.”

The partners plan to jointly develop several new tools including a new trend identification and tracking system that will build on KidSay’s existing Trend Tracker reports. They also plan to jointly author a number of thought papers on key issues in youth marketing.