Cashin (pictured) joins the agency from Crucible Research where she was the co-owner and director.  She has more than 20 years’ experience working with clients in retail, FMCG, leisure, beauty, NFP and the education sector.

Jane Rudling, managing director, said: “We are very pleased to welcome Oona to the team.  Qualitative research is a growth area of the business and reflects our clients’ need to get a deeper understanding of their customers to help shape their strategic plans.  We have no doubt that her extensive client experience at Crucible Research Limited and knowledge of the industry will be invaluable to us as we constantly look to be innovative and creative in our approach.”