Marketing data company Segment raises $64m

US – Marketing data startup Segment has raised $64m in series C funding, led by the Y Combinator Continuity Fund and GV.

Peter reinhardt crop

The Y Combinator Continuity Fund is led by Ali Rowghani, the former Twitter COO. As part of the deal, Rowghani will join Segment’s board of directors. 

Segment allows businesses to collect and send online data to different analytics and marketing tools, as well as to combine that data with customer information from other services. 

"Every round of funding has allowed us to grow the customer base that we serve, and invest in new parts of our core product and platform (more on this soon)," said Peter Reinhardt, CEO. "This funding is no different, and we’re incredibly excited about what’s coming down the pike on product."

Existing Segment investors Accel, Thrive, NEA and Ron Conway’s SV Angel also participated in the funding round. 

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts