NEWS6 September 2012

Marketing and comms firms launch Leadership Institute in China

BEIJING— Six marketing and communications companies have joined together to form the Burson-Marsteller Leadership Institute in China.

The institute’s stated purpose is to raise the value and awareness of marketing and communications across the region.

Partners include Burson-Marsteller, Wolf Group Asia, Y&R, Penn Schoen Berland, Landor Associates, and communications training company Acewood.

David Wolf, president and CEO of Wolf Group Asia, said: “There really is nothing else in China or the Asia Pacific region that brings together such a wide range of seasoned professionals to deliver cross-disciplinary marketing communications expertise.”