Eichholz (pictured) joins MarketCast from Kelton Global, part of LRW Material+, where he was chief insights officer. Prior to Kelton, Eichholz led video games research for Magid Associates.

At MarketCast, he will lead client services and growth initiatives with the company’s technology and video games clients.

Last year, MarketCast acquired data science company Deductive.

John Batter, chief executive, MarketCast, said: “Martin’s reputation for being an innovative researcher and trusted advisor to marketing and research leaders will be critical as we continue to scale MarketCast’s technology and games practice.”