Market Probe Europe has operated for 30 years offering research services to clients in many B2B and B2C industries and services. The agriculture and animal health market research group, Kynetec, bought Market Probe in October 2017.

Dominique Vanmarsenille (pictured) , executive director at Kynetec b2, said: “Our new name reflects our continued commitment to provide relevant b2b and b2c market insights. We changed our name, but our clients can be assured that their contacts and business relationships have not changed.”

Richard Jameson, executive director, global custom research, added: “The team of highly skilled researchers from Market Probe Europe has a strong B2B and services heritage, and a very loyal client base across multiple specialist sectors. By rebranding the business to Kynetec b2, we want to demonstrate our commitment to that heritage, while investing strongly in enhanced geographic footprint, and deploying advanced technology solutions.”