NEWS12 July 2010

Market Probe names US and Middle East vice presidents

Middle East and Africa North America People

US— Two hires for Market Probe: Peter Serron joins the firm from Harris Interactive as US vice president of business development, while Vasu Balakrishnan takes up a VP role for the Middle East and Africa.

Serron previously spent nine years at Harris in business development and key account management posts, covering travel and tourism, professional services, manufacturing, telecoms and financial services.

He has also had more than 20 years’ clientside experience, working with Bausch & Lomb and Sentry Group.

Balakrishnan, meanwhile, is a former group account director at TNS Dubai and a research manager at Nielsen Saudi Arabia.

In his new role at Market Probe he has been tasked with expanding the firm’s presence in customer and brand research in the Middle East and Africa region.