NEWS13 June 2013

Market Force serves up analytics for zpizza

New business

US — Customer intelligence firm Market Force Information has won a contract from pizza chain zpizza to provide analytics on its customers.

The Californian-based pizza chain has rolled out Market Force’s KnowledgeForce platform to get a view of how its shops are operating by integrating customer satisfaction surveys, mystery shopping audits, Yelp commentary and related analytics.

“Managing the many data inputs of even smaller operations can quickly get to big data proportions,” said Market Force chief technology officer Marcus Daley. “We’ve designed the platform to address that challenge, and make it trivial for our clients to provide the data to us in whatever format suits them.”