Market Force lands Wingstop deal
Market Force International will visit Wingstop’s 485 outlets to identify operational performance gaps between locations.
Wingstop’s chief operating officer Bill Knight said: “With the data we’re gathering through Market Force’s mystery shopping services we can really understand what matters most to our guests and take action to drive performance improvements at a store level.”
The research firm uses a network of more than 300,000 independent contractors called The Force to carry out mystery shopping work.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments