NEWS8 June 2017

Madabhushi joins Ipsos in innovation role

Innovations News North America People

US – Ipsos Marketing has appointed Lakshmi Madabhushi in the newly created role of chief innovation officer.

Madabhushi will be responsible for transforming Ipsos Marketing by developing innovations for clients.

She was previously senior vice-president, consumer neuroscience at Nielsen and has also worked at Bases, later owned by Nielsen and Kantar Millward Brown.

Lauren Demar, global CEO, Ipsos Marketing Quant, said: “The market research industry is transforming at lightning speed. Ipsos’ ambition is to be at the forefront of driving this change; we will continue to develop innovative approaches that will disrupt the market and deliver faster and better solutions to our clients.  

“Lakshmi brings extensive experience across a range of market research methods, capabilities, and technologies which uniquely positions her to catalyse the development of our game-changing solutions.”