Madabhushi will be responsible for transforming Ipsos Marketing by developing innovations for clients.

She was previously senior vice-president, consumer neuroscience at Nielsen and has also worked at Bases, later owned by Nielsen and Kantar Millward Brown.

Lauren Demar, global CEO, Ipsos Marketing Quant, said: “The market research industry is transforming at lightning speed. Ipsos’ ambition is to be at the forefront of driving this change; we will continue to develop innovative approaches that will disrupt the market and deliver faster and better solutions to our clients.  

“Lakshmi brings extensive experience across a range of market research methods, capabilities, and technologies which uniquely positions her to catalyse the development of our game-changing solutions.”