Macleod to leave as Echo Research becomes Ebiquity
Reputation analysis and media measurement firm Echo Research was acquired by media intelligence company Ebiquity in May 2011 and the integration will also see Echo Research rebranded as Ebiquity from 1 July 2013.
Macleod founded Echo Research in 1999 as a full-service research firm after relinquishing the CARMA International media analysis franchise in Europe, which she originally set up in 1989.
“As demands and expectations on organisations are changing rapidly, reputation is clearly moving up the corporate agenda. I see a growing need for senior-level counsel on such matters which are material to organisational success, which my experience makes me well placed to support,” said Macleod.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments