NEWS27 February 2014
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UK — Audience insight groups Lumi Mobile and IML Worldwide have rebranded as Lumi.
This follows the combination of the two businesses last year, when Lumi Mobile acquired IML from Computershare.
The new Lumi indentity will be rolled out immediately. Richard Taylor, CEO of Lumi, said: “The successful integration of IML and our new beginning as Lumi offers an exciting opportunity to grow and develop a single leading brand around the world.
“This new energy will significantly invigorate our client relationships, unlock business opportunities and boost our innovation. I believe all elements are in place to position ourselves as the front-runner in insight technology.”
Existing websites lumimobile.com and imlworldwide.com will remain operational during the migration to lumiinsight.com.
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