NEWS21 May 2015
UK — Audience insight tech company Lumi has entered a partnership with Cint to create what they claim is the world’s largest mobile-first research panel.
It will combine Lumi’s mobile research platform with Cint’s panel marketplace of 15 million people to allow in-the-moment market research for mobiles.
The joint product offering will include benefits such as geo-fencing, offline completion, in app notifications and faster insights.
Morten Strand, CEO of Cint (pictured) said, “We know the future of research needs to harness mobile, and we’re happy to join Lumi in making our shared vision of a mobile-first panel a reality. Mobile is so much more than mobile adapted surveys, and we believe innovative and scalable mobile capabilities will drive opportunities for both panel owners and market research agencies with their end clients.”
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