NEWS25 June 2020

Lucid releases insights tool

New business News North America Trends

US – Programmatic research technology platform Lucid has released a real-time insights and analytics tool.

Impact Measurement Dashboard will help measure brand performance and also manage media performance for digital campaigns.

The dashboard, which uses API, allows companies to survey consumers about a specific advertising campaign and measure its success.

Lucid tracks the advertising campaign and matches the impression data against its global platform to identify respondents who have seen the advert.