NEWS25 June 2020
US – Programmatic research technology platform Lucid has released a real-time insights and analytics tool.
Impact Measurement Dashboard will help measure brand performance and also manage media performance for digital campaigns.
The dashboard, which uses API, allows companies to survey consumers about a specific advertising campaign and measure its success.
Lucid tracks the advertising campaign and matches the impression data against its global platform to identify respondents who have seen the advert.
Related Articles
The world's leading job site for research and insight
Resources Group
(Junior) Data Scientist – Insights Consultancy
£35 – 40,000
Resources Group
Senior Research Executive – Specialist Boutique Research Agency
£30–34,000 + bonus + good benefits
Resources Group
Data Scientist/ Data Science Manager – Strategic Insight Consultancy
£50–65,000 (depending on experience)
Featured company
-
Town/Country: London, ,
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments