Long-form video content reigns supreme in UK

Almost 60% of the UK population are predicted to watch digital video content via any device at least once per month in 2015, according to the latest forecasts from insights provider eMarketer.

However, digital video viewer penetration in the UK lags behind some other countries: in the US, 63.5% of the total population will watch some form of digital video in 2015, eMarketer estimates.

But the UK stands out in terms of how its viewers watch: “TV content is a particularly large part of digital video viewers’ consumption,” said eMarketer analyst, Bill Fisher.

“When it comes to mobile, unlike in other European countries, the thirst for short-form content is less pronounced in the UK. Rather, long-form content reigns supreme, no matter the screen choice, and UK consumers are often willing to pay for the privilege.”

Full details can be found here.