NEWS23 July 2010

LogicLab’s search for chief research officer ends at Gugel

North America People

US— Analytics firm LogicLab has appointed Craig Gugel as its new chief research officer.

Craig Gugel

Craig Gugel

Gugel was most recently senior vice president for media analytics at the Advertising Research Foundation (ARF).

While at ARF Gugel steered the 360 Media & Marketing Super Council, as well as the Ad Effectiveness, Audio, Print and Video Councils.

As LogicLab CRO Gugel be responsible for consumer insights, training and strategic partnerships.

The company was launched in September by database marketing firm Merkle to offer media buyers an alternative to sample-based research by combining consumer data with its own analytical techniques and technology platform to determine ROI on media spend and insight on how to optimise ad placements.