NEWS30 April 2014

Location analytics ‘worth $11.84bn by 2019', says analyst

Data analytics North America

US — Analysts at MarketsandMarkets are forecasting that the location analytics market will be worth $11.84bn globally by 2019.


Describing it as “the next revolution in business intelligence”, the firm said that demand for mapping and geographic intelligence is emerging as an important segment of the business analytics software category.

MarketsandMarkets expects a compound annual growth rate of 11.6% over the next five years, from a starting point of $6.83bn this year.