Localytics gets $5.5m financing for app platform
The new software marketing platform is an expansion of Localytics’ mobile app analytics service, which already supports over 350 million devices.
CEO and co-founder of Localytics, Raj Aggarwal said: “Our app marketing platforms builds on app analytics to optimise communication with those app users when and where messages can have the greatest impact – while they’re using their apps.”
Peter Flint, general partner at Polaris Venture Partners, said of Localytics: “They’ve quickly established themselves as the leading enterprise software platform for apps and analytics and are now positioned to deliver the first marketing automation solution for apps.”

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