NEWS21 February 2018

Livingston leads research at icanmakeitbetter

News North America People

US – ISA-owned insight community platform, icanmakeitbetter (ICMIB), has promoted research director Jeff Livingston to director of research services.


Livingston (pictured) has spent 12 years in market research. In his new role he will oversee the continued expansion of ICMIB, working with clients and on the strategic development of the company as a whole.

In 2016, SoapBoxSample and ICMIB operations were integrated following the acquisition of ICMIB by SoapBox’s parent company ISA.

Matt Thurston, COO, icanmakeitbetter said: “The promotion of Jeff into this role is indicative of the rapid growth we’ve seen by combining the forces of icamakeitbetter and SoapBoxSample. Jeff will lead the team to grow our community consulting practice as we continue to expand our best-in-class insight community platform.”