LivingLens partners with BuzzBack

BuzzBack will use LivingLens’ capabilities to integrate video with its current projective and mobile techniques, adding consumer voice to its offer.

Carol Fitzgerald, chief executive at BuzzBack, said the partnership would bring greater efficiencies and agility to the agency’s innovation work for consumer and healthcare clients. 

She added: "LivingLens is the ideal partner for us in our continual pursuit for innovative ways to engage consumers to better understand how they act, think and feel."