NEWS21 December 2016

LiquidHub buys Annik

Data analytics M&A News North America

US – Customer engagement company LiquidHub has acquired global data management and analytics business Annik, for an undisclosed amount. 

Jonathan Brassington_crop

Annik’s presence around the world will help expand LiquidHub’s footprint.

Jonathan Brassington, CEO and co-founder of LiquidHub, said: “As we continue to re-imagine engagement by better understanding the people who matter most to our clients, the addition of Annik’s world-class capabilities in market research, data science, data analytics, and insights around customer behaviour is critically important to LiquidHub’s rapid growth in this space.”

The acquisition of Annik will add 1,000 professionals to the LiquidHub team, including Rahul Sahgal, president and CEO, and Sandeep Bhatia, chief operating officer.