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NEWS14 September 2016

Lightspeed unveils new solutions for Australian market

Asia Pacific News

AUSTRALIA — The Kantar-owned digital data collection company has launched 10 new capabilities in the Australian market, including facial coding and social media intelligence. 

The new capabilities are: AdTracking, Bulletin Boards, Business Matters (a panel of ‘affluent and influential respondents'), CATI, Facial Coding, Metering (PC and mobile meters for digital activity tracking), Mobile Audience, Social (social media monitoring); Video Appends (video insight) and Youth Matters (a panel of 12-29 year olds). 

“We’re solving business problems through connected consumer insights; our wide range of research solutions makes us uniquely positioned,” said Martin Filz, chief executive officer, Asia Pacific (pictured).

“Introducing these technology-driven add-ons will assist our clients in the navigation of these new methodologies and will add value to the future of the research industry.”