NEWS21 January 2015

Lightspeed GMI named as Superbrands fieldwork partner

New business UK

UK — Lightspeed GMI has announced that it has entered an agreement with Superbrands UK to be its 2015 fieldwork partner.

The overall selection process will continue to be overseen by The Centre for Brand Analysis, who will access Lightspeed GMI’s proprietary panels for the annual Consumer Superbrands, CoolBrands and Business Superbrands surveys.

Lightspeed GMI will also provide Superbrands UK and its members with access to its global online research panels.