The panel of US households is intended to allow comScore to measure and better understand household internet traffic across all device types, including PCs, mobile, tablet, games consoles, connected TV and the internet of things. 

Lightspeed GMI has hired Chris Fabber, former senior vice president of sample solutions at MRops, to lead the new initiative. He will oversee the operations relating to panel recruitment, installation and call centre operations. 

“This announcement signifies a milestone for Lightspeed GMI in our effort to strengthen core offerings," said Chris Urinyi, Lightspeed GMI’s chief operating officer, The Americas.  "We have been rapidly expanding our ability to collect behavioural data, from our global proprietary consumer panels to custom panels.

"ComScore has a solid reputation for its global cross-platform measurement. Our partnership will drive growth for both companies, unique value for our panelists and broaden our capabilities.”