The partnership will allow LRW to bring beyond Verbal’s emotion analytic technology to its Pragmatic Brain Science Institute.

Beyond Verbal’s software contains emotional detection engines that allow devices and applications to understand an individual’s mood, attitude and decision-making characteristics as they speak.

“We’re excited to showcase to some of the world’s largest brands how important and valuable emotion analytics can be when evaluating consumers’ true feelings,” said Yuval Mor, CEO, Beyond Verbal (pictured).

“Beyond Verbal’s innovative technology allows turning qualitative into quantitative data. LRW is a proven global leader in market research and as such, they are a great strategic partner for us as we expand the capabilities of emotions analytics into new market segments.”