NEWS15 April 2013

Lewis promoted to Barb project director

People UK

UK — British TV audience measurer the Broadcast Audience Research Board (Barb) has appointed Joe Lewis as project director.

Lewis (pictured) joined Barb in 2010 as research manager and the expanded role will see him have particular responsibility for coordinating how Barb and its stakeholders adapt to emerging issues facing broadcast audience research.

Justin Sampson, Barb’s chief executive, said: “Barb is in the process of defining and delivering services that reinforce its position in the value chain of the UK broadcasting and advertising industry. Since joining the Barb team in 2010, Joe has made a significant contribution because of his research expertise and an instinctive grasp of knowing the right thing to do.”

Barb also announced that Gary Roddy is joining the client services part of the team as maternity cover for Sarah Mowbray. Roddy has spent over 20 years working for commercial broadcasters including ITV, Channel 4 and IDS/Virgin Media.