NEWS15 October 2012

Leapfrog’s Buckle takes director role at Insitas

People UK

UK— Brand, innovation and shopper research agency Insitas has hired Leapfrog Research’s Sarah Buckle as director in charge of development of qualitative and integrated studies.

At Insitas, based in Berkshire, Buckle will work closely with founder Margaret Drye. The pair previously worked together in the 1990s while Buckle was head of marketing for Volvo Cars UK and Drye was running Buckingham Research, the agency she founded and eventually sold for £6.7m in 2005.

Drye says: “Sarah will bring a new dimension to the Insitas promise. Her extensive experience working for and with world class brands means Insitas can offer clients even smarter insight solutions.”

Buckle was formerly a board director of Leapfrog. She resigned after parent company Cello Group announced it was integrating the agency with RS Consulting and closing Leapfrog’s Windsor office. She officially left Cello last month.