In this new role, Lavine – a 30 year veteran and pioneer in the market research industry who founded both Common Knowledge and the your2cents opinion panel – will provide consultation to end-clients.

Leslie Townsend, CEO and co-founder Kinesis, said: “The challenges of today’s large online panels – which typically entail multiple recruiting partners and branding, multifaceted incentive models, third-party sourcing, sample optimisation, apps, and new monetisation models – create an increasingly complex set of considerations for our clients. With his expertise, Steve can provide integrated support and consulting to our clients throughout the pre-sales, highly technical on-boarding, and post-sales processes.”