NEWS20 January 2016

Latitude Insights acquired by Bastion Collective

Asia Pacific M&A News

AUSTRALIA – Communications group Bastion Collective has bought research agency Latitude Insights for an undisclosed amount. 

The agency will be renamed Bastion Latitude from 1st February.

Fergus Watts (pictured) CEO of Bastion Collective said: “We had been looking for a research company for some time that would assist us with our desire to understand human behaviour on a micro level and Latitude Insights stood out head and shoulders above the rest.”

Dianne Gardiner established Latitude in 2008 and will continue to lead the business.