NEWS24 May 2016

Lab and Neuro Agency merge

M&A News UK

UK – Digital marketing consultancy Lab has announced it’s merged with neuromarketing specialist, Neuro Agency.

Lab directors merger photo_crop

The two agencies have been working in partnership for the past year or two but are now officially merging.

Neuro Agency was founded by Daryll Scott, an expert in neuro-linguistic programming (NLP), and has worked with clients including Microsoft, Apple and Barclays. Scott is director of human technology at Lab.

In the 1990s he was founder and managing director of below-the-line design agency Truecolours.

Founder and managing director of Lab, Jonny Tooze, said: “I honestly didn’t expect it to work this well. We’re now creating neuro-frameworks, which guide our creativity and ideas. Before we were experts in research, analysis, creative design and planning – but combining those skills with a true understanding of humans creates something special.”