Tripphahn was previously senior director, global panel & sampling operations at uSamp. Prior to that, she spent six years at Harris Interactive.

Anne Hedde, managing director of Schlesinger Interactive, said: “This appointment reinforces our commitment to quality and expertise in a continuously challenging environment of research participation. It brings the opportunity to enhance and expand Schlesinger’s existing capabilities with our leading edge online panel platform and continues to position us at the forefront of panel engagement.”