Konnecto generates $3.5m

The funding will be used to expand Konnecto’s data science team. Differential Ventures, Magna Capital Partners, SeedIL Ventures and Hike Ventures also participated in the seed funding round.

Konnecto provides consumer journey analytics and recommendations for marketing decision-makers, and runs a consumer intelligence platform called ‘Reveal & Disrupt’. The company is also signed up to Intel’s growth programme, Intel Ignite.

Erez Nahom, chief executive of Konnecto, said: “As consumer behaviour online is changing dramatically, gaining visibility into the untouched stages of the consumer journey and identifying growth opportunities are becoming critical for every consumer brand in the world.”

Guy Yamen, general partner at TPY Capital, said: “Synthesising unexplored consumer data sets and turning them into actionable business insights is needed more now than ever before, given the increased volume of online activity, as well as the drastic changes in consumers’ preferences and needs.”