NEWS2 December 2008

Komli launches online audience measurement platform

Free ViziSense service to encourage ad spending

INDIA— Digital advertising agency Komli Media has launched a new online audience measurement service, ViziSense.

The free service provides traffic and demographic data, including age, gender, income, education, internet usage and marital status, for any website accessed from India.

Audience information is gathered from census data, information from publishers about online consumer interactions and Komli’s 10,000-strong online panel.

Amar Goel, CEO and founder of Komli Media, said: “We’re confident that as an open audience measurement platform ViziSense will be of great value to the entire online industry. This freely available audience information will be accessible by all, thereby allowing advertisers to spend more on the internet.”

Author: James Verrinder