Komli launches online audience measurement platform
INDIA— Digital advertising agency Komli Media has launched a new online audience measurement service, ViziSense.
The free service provides traffic and demographic data, including age, gender, income, education, internet usage and marital status, for any website accessed from India.
Audience information is gathered from census data, information from publishers about online consumer interactions and Komli’s 10,000-strong online panel.
Amar Goel, CEO and founder of Komli Media, said: “We’re confident that as an open audience measurement platform ViziSense will be of great value to the entire online industry. This freely available audience information will be accessible by all, thereby allowing advertisers to spend more on the internet.”
Author: James Verrinder

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments