NEWS27 January 2011

Knowledge Networks adds custom analytics to SoMe offer

Data analytics North America

US— Knowledge Networks has expanded its work on understanding social media consumers to include custom analytics that explore the effects of ‘SoMe’ conversations on product categories and people’s feelings about brands.

The analytics work builds on the syndicated Faces of Social Media study the agency has been running since last year, through which it has identified five main social media user segments and their influence on 39 product categories.

Custom analytics is being made possible through a partnership with Collective Intellect, which processes millions of social media conversations each day through its proprietary semantic engine.

Knowledge Networks CEO Simon Kooyman said: “Providing targeted and actionable insights for specific issues or research subjects is a core element of the approach that has given us exceptional growth and very high client satisfaction.”

The firm said revenue was up 37.1% last year, or 20.9% excluding acquisition-related effects, but no further details were provided.